When it comes to spring cleaning, we often think about decluttering our homes and closets. But what about your business—and more specifically—your online presence? Since your website is the online face of your brand, it’s important to keep it up-to-date and relevant. If your website is still advertising holiday promotions, it’s time for an overhaul!
An outdated website, in both content and design, signals that your business is stuck in the past. Add these web essentials to your spring cleaning checklist to make sure you’re sending the right message to your clients:
Did you know that over 50% of all online traffic is generated from a mobile device? This means that your website must display correctly on all screen sizes—desktop, tablet, and mobile. Take a look at what your customers are seeing. View your website from multiple devices to ensure that it’s user-friendly. Is there too much text? Are images taking too long to load? Consumers expect to have all the information they want quickly and easily, so it’s vital to deliver on these fronts.
As the times change, so do design trends. Even the most well-established brands modernize their look from time to time. Remember when Google changed their iconic logo a few years ago? While there’s no need to redesign your brand every few years, you should definitely consider how your website aesthetics stack up against the competition. A general rule to follow is: 3 fonts and 3 colors maximum. Easy to read fonts paired with a minimal color palette keep things concise and appealing for your clientele.
Since your business is all about visuals, it’s important that the images you choose speak to your target demographic. When was the last time you changed your landing page imagery? What about the pictures in your gallery? Just like your favorite clothing retailer, your website imagery should be updated seasonally. Having a dynamic website shows your existing and potential clients that they can expect fresh offerings from you on a regular basis.
Updating your website doesn’t have to be a huge undertaking. Start small with these three ideas, and make it a habit to refresh your content as the seasons change.