As the temperature begins to drop and the days get shorter, we all need something to look forward to. Why not break up your usual routine with a salon event?
Beauty events are on the rise as clients consistently search for personalized experiences and advice from experts. They’re the perfect opportunity for both staff and clients to learn and have fun!
To get your event wheels turning, here are 5 themes to spice up your salon this fall:
Breast Cancer Awareness Month
Rallying around a good cause is a great way to bring your local community together. Take this event theme to the next level with our new Color Depositing Masks. You can introduce your clients to a temporary Rose Gold or Hibiscus color in honor of the pink ribbon. To raise funds, consider organizing a raffle and donating the mask service fee.
Encourage your clients to have fun with their hair at a DIY Halloween event. Create a menu of unique, costume-inspired looks that clients can choose from. Think big, bouncy curls for a lion’s mane, beach waves and pastel tones for a mermaid (experiment with Color Depositing Masks), a Princess Jasmine-inspired bubble braid, vintage glam waves…
Happy Hour Day
Yes, November 12th is the official Happy Hour Day! Invite your clients to bring their coworkers and friends along for a weekday pick-me-up. Play up the theme with a fun name like “Wine & Waves” or “Bubbles & Braids”.
Holiday Party Prep
For those office holiday parties, Friendsgiving dinners, and a dozen other occasions, show your clients how to take their hair from day to night. Choose simple looks, easy to use products (i.e. Dry Shampoo, Luminous Hairspray, Mending Infusion), and hair accessories to help your clients up the ante this holiday season—they’ll be eternally grateful!
Shop Small Saturday
Small Business Saturday was created to encourage holiday shoppers to visit local businesses in the midst of Black Friday and Cyber Monday. This is a retail opportunity that salons should take full advantage of. You’ll want to pull out all the stops for the occasion. Showcase your giftables with beautiful displays in your retail area and windows. Create limited time “buy more, get more” and gift-with-purchase promotions. To increase foot traffic and walk-ins, try setting up a pop-up shop outside the salon, offering quick hair services and exclusive holiday promotions.