As consumers increasingly turn to Instagram and Pinterest for hair inspo, it’s important to keep your social pages fresh and current. But, don’t forget about the in-salon experience! How are you inspiring your clients with new looks on a regular basis? We recently wrote about being a creature of change, rather than a creature of habit. One way to implement a positive change is by using tablets to display dynamic portfolios in your salon.
The salon should be a place to engross your clients in beauty. Instead of leaving a stack of magazines in the waiting and processing areas, set up a few tablets with a wide variety of beauty-related content. Not only will this make any waiting time more pleasant, it will also help open the conversation for consultations and retail sales during the appointment. Here are some ideas for content to include on your tablets:
Display your salon’s Pinterest page for clients to explore. Increase engagement by categorizing your boards by hair type, color, style, season, and occasion. For clients who are skeptical to change up their look, seeing beautiful, relatable imagery can be the extra push they need!
Recommend a product regimen or seasonal looks through an interactive hair quiz. Use the Moroccanoil Hair Quiz or build your own with Typeform. If you create your own, you can switch up the questions and results to align with the current season, promotions, or special events.
Link to articles on popular beauty sites and blogs that feature the brands you retail. This will show that you’re a beauty expert and are offering the best products available.
Curate a library of short “get the look” videos. Be sure to incorporate videos that appeal to your specific clientele. Again, switch these up seasonally so your clients can view fresh content at each salon visit.
Providing your clients with ideas and inspiration consistently will set you apart from your competition and solidify your salon as a true beauty destination.