What comes to mind when you hear the word “education”? Do you reminisce about a cutting program, countless hours spent in cosmetology school, or the industry magazine you received in the mail?
Last week, we wrote about educating your clients. This week, we’re talking about educating yourself!
As our industry evolves, trends come and go, and consumers become more savvy, licensed professionals need to be more well-rounded than ever before. But being an expert is hard work. Finding the time (and money) to participate in educational opportunities can be challenging. As you sit down and plan your next set of classes, try to think outside of the box. Focus on education that will be worthwhile for you and your guests.
When business is booming, it can be hard to carve out time for in-salon education. Don’t stress—there are ways to facilitate your own in-salon classes. Many brands today provide access to digital training tools that demo new trends, products, and styles. Host a pizza party in your salon and watch the videos together! Encourage your colleagues to replicate the styles on each other. It’s a fun, easy, inexpensive way to educate.
The beauty industry is evolving and you’re along for the ride! Are you interested in learning how to compete with the big beauty retailers? Have you thought about expanding your online presence? Business education can help you enhance your work and identify areas for growth. Ask your manufacturers and distributors for accessible learning opportunities.
Put your technical and business education into action with a salon event. Host a DIY night featuring any seasonal styles you’ve recently learned. Clients can even bring their own tools so you can show them exactly how to recreate the looks at home. Your guests will leave feeling empowered and grateful that you’ve taught them some new hair tips.
Educational experiences are fun for everyone. They develop skills, encourage teamwork, and provide lasting benefits. Invest in your career by continuously finding new opportunities to learn and grow—you won’t regret it!