As we head into December, every salon and stylist is focused on maximizing their retail opportunities. Did you know that the average consumer is expected to spend $1,226 during this holiday shopping season? So how can you get a piece of the holiday pie?
As we all know, there are many different personalities in this creative industry! Sometimes, we end up with a problematic or disruptive team member. So when is it time to pull off the Band-Aid?
Summer is a very celebratory season with sun, hot weather, BBQs and pool parties! But when the majority of salon bookings and retail sales slide, there is little to celebrate. What should you do to ensure your salon is also feeling the summer excitement?
Everyone knows that getting a team to share the same vision, philosophy and mission is challenging to say the least! The bad news: it can be a daunting and discouraging task! The good news: it’s absolutely possible!
As we explored in our “Can You Compete?” post, if you want consumers to make unplanned purchases, you need to entice them! Unplanned purchases are driven by opportunity. You can’t make a spontaneous purchase if the store is out of your size, the model you want, or the product you are considering. The days of “rainchecks” or waiting for the next order to come in are long gone.