Once you've put together your marketing plan by plotting focuses and actions in your calendar, it's time to start executing. You don't need to go at this alone—get your entire team on board! If you're an independent stylist, ask your manufacturer contacts how they can support various activities in your calendar. The more people are aligned with your goals, the greater your chances of achieving them.
One of the biggest challenges salon owners and managers face is getting their entire team on board. This challenge can be apparent during staff incentives, events, key focuses, launching new policies or protocols, etc. While getting everyone on the same page can be difficult for any business, it's far from impossible!
If you're like me, you've already broken your New Year's Resolutions multiple times! The goals we set for ourselves have the best intentions, but circumstances, life’s hiccups, and sometimes our lack of will power, can sabotage them. Recently, some of us at Moroccanoil read The Power of Moments as part of a team book club. This easy read was chock full of inspiration. It challenged us to examine how we approach everyday life and our interactions with one another.
