As businesses start to reopen their doors and adapt to the “new normal”, having a clear strategic plan will be more important than ever. But for many small business owners, this can feel overwhelming! Where to start? What are your priorities? Where to invest and where to make cuts?
The words “invest” and “software” may not be sparking much inspiration or be high on your priority list. But, with a little more time on your hands right now, why not dive deeper into the benefits of salon software!
Attention all salons and stylists! It’s official—as of November 1st, you can kick off the holiday season without scaring away customers. This means that if you have not created your holiday planning calendar, you are already late to the game!
While most of the buzz about online marketing today is centered around social media, emails are actually the most effective method of communication. A study by Campaign Monitor shows that 66% of consumers prefer to interact with brands via email, compared to 23% who prefer social media.
Since your clients have so many options of where to purchase their beauty products, it's important to think of ways to stand out from the competition. Gift with purchases (GWPs) have been used by retailers for many, many years. They're especially popular among beauty brands. How can you incorporate GWPs into your salon's retail and marketing strategy?