While most of the buzz about online marketing today is centered around social media, emails are actually the most effective method of communication. A study by Campaign Monitor shows that 66% of consumers prefer to interact with brands via email, compared to 23% who prefer social media.
Since your clients have so many options of where to purchase their beauty products, it's important to think of ways to stand out from the competition. Gift with purchases (GWPs) have been used by retailers for many, many years. They're especially popular among beauty brands. How can you incorporate GWPs into your salon's retail and marketing strategy?
Running your business as a salon owner or stylist can be challenging to say the least. It's easy to get wrapped up in the everyday tasks and operations. While it's essential to keep a pulse on the daily ins-and-outs, you also need to see the big picture. Do you ever take a step back and plan for the future?
The beauty industry is booming! According to Quikstone Capital, the salon industry is expected to outperform the United States general economy over the coming years. No matter if you're a salon owner, commissioned stylist, or independent stylist, there are real opportunities for you to increase your annual income.