Browsing Tag

strategy

Tech Talk

The Best Way to Communicate with Clients

August 20, 2019

While most of the buzz about online marketing today is centered around social media, emails are actually the most effective method of communication. A study by Campaign Monitor shows that 66% of consumers prefer to interact with brands via email, compared to 23% who prefer social media.

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Business Builders

The Power of GWPs

August 13, 2019

Since your clients have so many options of where to purchase their beauty products, it's important to think of ways to stand out from the competition. Gift with purchases (GWPs) have been used by retailers for many, many years. They're especially popular among beauty brands. How can you incorporate GWPs into your salon's retail and marketing strategy?

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Tech Talk

Are You Using the Right Filters?

June 11, 2019

Instagram is meant to be authentic and organic, but there is a fine line between authentic and personal. Other than creating separate personal and professional Instagram pages, how can you ensure that your content is resonating with your clientele?

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