Connecting with current and potential clients is one of the greatest things about social media. For current clients, your social media presence is an extension of the salon they love; for new clients, it might be their first impression of your salon. It's important to keep this in mind as you create and post content on your social channels.
Online reviews are a great way for potential clients to learn about the unique experience at your salon. Most consumers (91% to be exact!) read online reviews to form an opinion about a local business, and hair salons are among the most researched business types. But what exactly does this mean for your salon?