Browsing Tag

social media

Tough Love

5 Ways to Compete

August 5, 2020

One of the most common complaints we hear is how difficult it is to compete with online vendors and big box retailers. I'm here to tell you that there is hope! Today, consumers are more beauty obsessed than ever before and their desire for everything beauty is at an all-time high!

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Tech Talk

Do I Need to “Theme” My Instagram?

July 8, 2020

Whether you’re an Instagram whiz or this is your first foray into the platform, the phrase “Instagram Theme” is one you have probably heard. But what does it mean? And how can you incorporate one to strengthen your brand? Having a theme to your Instagram means you are sharing content in a way that flows together. The result? A consistent and recognizable aesthetic that can gain attention, engagement, and, strengthen your brand identity. PHEW, seems overwhelming. But it’s not! Being

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Tech Talk

Light It Right

March 4, 2020
Light It Right

You’ve spent hours creating the perfect color and your client is ecstatic with the end result! You excitedly snap a picture to post on social media. Later, you realize that your post has gotten very little love and you just can’t figure out why. It looked so perfect! What went wrong?

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Business Builders

3 Ways to Improve Your Retail

February 12, 2020

Averaging at 10% of a salon’s overall revenue, the importance of retail sales is undeniable. Though many believe that the salon industry is being threatened by heightened competition, there is actually more money to be made than ever before! Is your salon capitalizing on this opportunity?

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