As with any business, salons and stylists experience high and low seasons. It’s essential to take advantage of the highs to help drive your business all year long. The holiday season is one of the few occasions where your clients are open to taking it up a notch, so why not show off and flaunt your creations?
Upgrading is an essential part of our everyday life—from hotels and flights to cell phones and data plans. We live in a society that entices us to upgrade to the next best thing for a minimal add-on fee. So when I go into salons and ask how many upgrades they are doing, I’m surprised to see that it is not very many.