With wedding season in full swing, it's time to think about promoting your bridal business. When planning a wedding, couples are faced with a multitude of decisions they will need to make: venue, dress, catering, flowers, entertainment, photographer, and of course, hair and makeup. Booking hair and makeup is often one of the last elements in the wedding planning timeline, but it's far from the least important!
Now that you’ve read about why you need online reviews and how to grow your review count, you’re well on your way to becoming an expert on the subject! The final step is figuring out how to respond to these reviews—specifically, how to deal with less-than-glowing reviews. We all know that not every guest will be 100 percent satisfied with every service. It’s perfectly okay to have a few bad reviews: it’s how you deal with them that counts.