Let’s face it – the majority of us spend most of our time on our phones! Whilst there are so many different ways to market to clientele (mail, email, social media), text marketing is one of the most beneficial in today’s environment! In fact, according to Forbes, the reach of a text message is greater than an email and a social media post combined!
With so much competition in beauty retail, it's no surprise that this is one of the biggest challenges salons face today. Despite this, selling retail can be easier than you think, especially when you're equipped with the proper information and strategies. Most clients don’t come into the salon specifically to purchase product, but that doesn’t mean they won’t!