Even though we all have our minds set on pumpkin spice everything, it’s that time of the year again. It’s time to talk holiday planning! Trust me, now is the perfect time to start developing your holiday merchandising plan.
One of the many ways to compete more effectively is to take full advantage of the time your guest is in your chair. This means investing a significant amount of the appointment transmitting your expertise and knowledge as a professional and taking the time to sample with strategy.
With fall almost upon us, I can’t help but get about excited about cooler temperatures and sweater weather! Soon, the smell of Pumpkin Spice Lattes will fill the air and remind us that the holidays are near.
Whether product flew off the shelves quicker than expected or you didn’t have a chance to merchandise your recent replenishment, chances are your presentation has seen better days! You’ve worked so hard to make your salon a space where your clients get the best service, so don’t let an unpolished presentation lessen that positive experience. Don’t worry, here are some easy tips to help you navigate the world of merchandising in a snap.
How do you gift your guests? Do you offer a complimentary glass of wine, bagels and cream cheese, or a hand massage with your services? These perks elevate the client experience, but do they grow your business? Do they create revenue for the salon? It’s time to reevaluate and gift with purpose.