As we explored in our “Can You Compete?” post, if you want consumers to make unplanned purchases, you need to entice them! Unplanned purchases are driven by opportunity. You can’t make a spontaneous purchase if the store is out of your size, the model you want, or the product you are considering. The days of “rainchecks” or waiting for the next order to come in are long gone.
We all know that today’s retail landscape is ever-changing. Consumers are more beauty obsessed than ever before and have access to everything hair and beauty. This has made competing for their retail dollars quite a challenge! So how can you entice your guests to purchase their beauty products from you?
Being afraid to sell is much more common than you might think. In fact, the selling process is the area in which many entrepreneurs struggle the most. Unfortunately, this fear of selling paralyzes us and impedes us from growing our business. Selling is actually much easier—and less scary—than many of us make it out to be. Selling is actually much easier – and less scary – than many of us make it out to be.
Whether you're just starting out, or looking to expand your offerings, selecting the right retail collection is an essential part of your business. The products retailed in your salon must speak to your salon brand—and most importantly—to your clients. Here are a few tips to help you find the perfect fit!