Whether product flew off the shelves quicker than expected or you didn’t have a chance to merchandise your recent replenishment, chances are your presentation has seen better days! You’ve worked so hard to make your salon a space where your clients get the best service, so don’t let an unpolished presentation lessen that positive experience. Don’t worry, here are some easy tips to help you navigate the world of merchandising in a snap.
How do you gift your guests? Do you offer a complimentary glass of wine, bagels and cream cheese, or a hand massage with your services? These perks elevate the client experience, but do they grow your business? Do they create revenue for the salon? It’s time to reevaluate and gift with purpose.
With competition knocking at your salon’s door and shoppers seeking quality and convenience, now is the time to provide your clients with reward programs that work.
As we all know, receptionists are the faces and voices of our salon. They are the first and last interaction each guest has with your business. Are they doing enough to drive sales?
Many salons have become accustomed to hosting their version of a customer appreciation event. While there's nothing wrong with these events, are they really engaging? More importantly, are they helping to grow your business long-term?