We know that word of mouth travels fast and that a customer’s experience will often determine the number of new referrals, positive reviews and total engagement with your business. But what does “customer experience” mean?
Walking by neighborhood shops and department store windows, it’s clear that every retailer is putting their best foot forward to entice consumers and outshine their competitors. This is why I’m always surprised when I walk by a salon window and see the backs of chairs, a plant or a coffee stand. "Where is the product?" I think to myself. "They sure must sell a lot of chairs and coffee in that salon! I mean, they’re promoting them in the window!”