Browsing Tag

retail

Tough Love

How Much Is That Chair in the Window?

November 25, 2020

Walking by neighborhood shops and department store windows, it’s clear that every retailer is putting their best foot forward to entice consumers and outshine their competitors. This is why I’m always surprised when I walk by a salon window and see the backs of chairs, a plant or a coffee stand. "Where is the product?" I think to myself. "They sure must sell a lot of chairs and coffee in that salon! I mean, they’re promoting them in the window!”

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Spotlight

The Wait Is Over

November 4, 2020

Say hello to two of our most-requested products: the new Moroccanoil Volumizing Mist and Moroccanoil All in One Leave-in Conditioner! Consumers and stylists alike have been asking for a Leave-in Conditioner and Volumizing Mist for years, and we are excited to introduce them to our hydration and volume collections.

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Business Builders

Don’t Buy Into the Hype!

October 7, 2020

As most businesses large and small are working to regain lost revenue, stepping away from the chair to look at every opportunity to drive sales is essential. NOW is the ideal moment to reassess your relationship to retail and how to make it part of your client's overall guest experience.

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Tough Love

5 Ways to Compete

August 5, 2020

One of the most common complaints we hear is how difficult it is to compete with online vendors and big box retailers. I'm here to tell you that there is hope! Today, consumers are more beauty obsessed than ever before and their desire for everything beauty is at an all-time high!

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