"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!
Averaging at 10% of a salon’s overall revenue, the importance of retail sales is undeniable. Though many believe that the salon industry is being threatened by heightened competition, there is actually more money to be made than ever before! Is your salon capitalizing on this opportunity?
Being afraid to sell is much more common than you might think. In fact, the selling process is the area in which many entrepreneurs struggle the most. Unfortunately, this fear of selling paralyzes us and impedes us from growing our business. Selling is actually much easier—and less scary—than many of us make it out to be.
Selling is actually much easier – and less scary – than many of us make it out to be.
How do you increase your revenue when your book is already full? Many stylists cringe at the mere thought of raising their prices. Take a deep breath – there are many other ways! To earn a raise, you need to work a little harder and a little smarter.
Did you know that on average, less than 10% of a salon’s clientele will purchase a professional hair product? In a 2.3 billion dollar industry, the potential revenue at your fingertips is astronomical!
So how can you take advantage of this opportunity?