As with any business, salons and stylists experience high and low seasons. It’s essential to take advantage of the highs to help drive your business all year long. The holiday season is one of the few occasions where your clients are open to taking it up a notch, so why not show off and flaunt your creations?
There’s no doubt that during the holiday season, we see an increase in gift card sales. We all love to receive gift cards, but they are sometimes perceived as impersonal, less thoughtful, or a last minute purchase. So how can we inspire our customers, drive gift card sales, boost retail and have a strong finish to the year? Just get a little creative!
n today’s competitive market, more and more salons are faced with the daily challenge of positioning themselves within their communities. Let’s face it, what influences consumers to make purchases has evolved tremendously over the past 10 years. The question is: how do you survive? With large beauty retailers, online vendors, Amazon, bloggers and Instagram—how can salons compete and stay relevant?