One of the biggest frustrations I have working in the beauty industry is seeing how few stylists and salons owners actually meet their financial potential—their annual income is often static. The first step in taking control of your earning potential is simple: Break the excuse cycle that's preventing you from earning more!
"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!
As with any business, salons and stylists experience high and low seasons. It’s essential to take advantage of the highs to help drive your business all year long. The holiday season is one of the few occasions where your clients are open to taking it up a notch, so why not show off and flaunt your creations?