We all know the importance of our clients using professional products. It keeps the color you’ve worked so hard to create vibrant and their hair healthy! We also know that clients choosing the right products is based on your advice, so why not continue to make recommendations and keep their shelves stocked even from a distance!
"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!
Being afraid to sell is much more common than you might think. In fact, the selling process is the area in which many entrepreneurs struggle the most. Unfortunately, this fear of selling paralyzes us and impedes us from growing our business. Selling is actually much easier—and less scary—than many of us make it out to be. Selling is actually much easier – and less scary – than many of us make it out to be.