We've all had a chance to exhale and can now shift our focus from surviving the holiday season to planning out the year ahead. Whether you're an independent stylist or salon management, it's time to start making strategic, cohesive plans for your business.
"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!
As with any business, salons and stylists experience high and low seasons. It’s essential to take advantage of the highs to help drive your business all year long. The holiday season is one of the few occasions where your clients are open to taking it up a notch, so why not show off and flaunt your creations?
There’s no doubt that during the holiday season, we see an increase in gift card sales. We all love to receive gift cards, but they are sometimes perceived as impersonal, less thoughtful, or a last minute purchase. So how can we inspire our customers, drive gift card sales, boost retail and have a strong finish to the year? Just get a little creative!