Walking by neighborhood shops and department store windows, it’s clear that every retailer is putting their best foot forward to entice consumers and outshine their competitors. This is why I’m always surprised when I walk by a salon window and see the backs of chairs, a plant or a coffee stand. "Where is the product?" I think to myself. "They sure must sell a lot of chairs and coffee in that salon! I mean, they’re promoting them in the window!”
As we hit the halfway point in November, we are well and truly in the holiday season! Whilst things may look a little different this year, there is still every reason to embrace and spread holiday cheer!
Say hello to two of our most-requested products: the new Moroccanoil Volumizing Mist and Moroccanoil All in One Leave-in Conditioner! Consumers and stylists alike have been asking for a Leave-in Conditioner and Volumizing Mist for years, and we are excited to introduce them to our hydration and volume collections.
As most businesses large and small are working to regain lost revenue, stepping away from the chair to look at every opportunity to drive sales is essential. NOW is the ideal moment to reassess your relationship to retail and how to make it part of your client's overall guest experience.
One of the most common complaints we hear is how difficult it is to compete with online vendors and big box retailers. I'm here to tell you that there is hope! Today, consumers are more beauty obsessed than ever before and their desire for everything beauty is at an all-time high!