Browsing Tag

retail

Business Builders

Think Local

August 1, 2017
Think Local

n today’s competitive market, more and more salons are faced with the daily challenge of positioning themselves within their communities. Let’s face it, what influences consumers to make purchases has evolved tremendously over the past 10 years. The question is: how do you survive? With large beauty retailers, online vendors, Amazon, bloggers and Instagram—how can salons compete and stay relevant?

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Business Builders

Make This Summer Count

July 11, 2017
Make This Summer Count

Summer is a very celebratory season with sun, hot weather, BBQs and pool parties! But when the majority of salon bookings and retail sales slide, there is little to celebrate. What should you do to ensure your salon is also feeling the summer excitement?

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Tough Love

Do You Have a Fresh One?

June 20, 2017
Do You Have a Fresh One?

Visiting salons over the years, I've always been surprised by a very common occurrence across North America. I think we can all agree that salons, for multiple reasons, are generally not the best retailers. But what is so shocking to me is that the products that do sell very well are nowhere to be found on the retail shelves!

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