One of the most common complaints we hear is how difficult it is to compete with online vendors and big box retailers. I'm here to tell you that there is hope! Today, consumers are more beauty obsessed than ever before and their desire for everything beauty is at an all-time high!
One of the biggest frustrations I have working in the beauty industry is seeing how few stylists and salons owners actually meet their financial potential—their annual income is often static. The first step in taking control of your earning potential is simple: Break the excuse cycle that's preventing you from earning more!
We all know the importance of our clients using professional products. It keeps the color you’ve worked so hard to create vibrant and their hair healthy! We also know that clients choosing the right products is based on your advice, so why not continue to make recommendations and keep their shelves stocked even from a distance!
"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!