retail

Strategic Sampling

September 11, 2018

One of the many ways to compete more effectively is to take full advantage of the time your guest is in your chair. This means investing a significant amount of the appointment transmitting your expertise and knowledge as a professional and taking the time to sample with strategy.

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Business Builders

Don’t Fall Behind

September 4, 2018

With fall almost upon us, I can’t help but get about excited about cooler temperatures and sweater weather! Soon, the smell of Pumpkin Spice Lattes will fill the air and remind us that the holidays are near.

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Business Builders

Try These Easy Merchandising Ideas

August 21, 2018

Whether product flew off the shelves quicker than expected or you didn’t have a chance to merchandise your recent replenishment, chances are your presentation has seen better days! You’ve worked so hard to make your salon a space where your clients get the best service, so don’t let an unpolished presentation lessen that positive experience. Don’t worry, here are some easy tips to help you navigate the world of merchandising in a snap.

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Business Builders

It’s Time to Invest in Gifting

July 17, 2018

How do you gift your guests? Do you offer a complimentary glass of wine, bagels and cream cheese, or a hand massage with your services? These perks elevate the client experience, but do they grow your business? Do they create revenue for the salon? It’s time to reevaluate and gift with purpose.

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Business Builders

Reward Programs That Work!

July 10, 2018

With competition knocking at your salon’s door and shoppers seeking quality and convenience, now is the time to provide your clients with reward programs that work.

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