As more and more clients seem to be glued to their phones, they are engaging less with their stylists. So what should you do when you’ve recommended a product and your client starts researching on their phone? You have 2 options: Take it PERSONALLY and get discouraged, or take it PROFESSIONALLY and join the conversation!
With so much competition in beauty retail, it's no surprise that this is one of the biggest challenges salons face today. Despite this, selling retail can be easier than you think, especially when you're equipped with the proper information and strategies. Most clients don’t come into the salon specifically to purchase product, but that doesn’t mean they won’t!
Recently, we shared some very basic ways to help assess your revenue generation and identify missed opportunities. Today, we're taking a closer look at retail.Retailing is a completely different animal than it was ten years ago. But different doesn't mean less profitable!Consumers today are very experience-focused. They view recommendations as part of a professional's responsibilities. When these expectations are not met, there is a lot of potential for lost revenue.
