As most businesses large and small are working to regain lost revenue, stepping away from the chair to look at every opportunity to drive sales is essential. NOW is the ideal moment to reassess your relationship to retail and how to make it part of your client's overall guest experience.
One of the biggest frustrations I have working in the beauty industry is seeing how few stylists and salons owners actually meet their financial potential—their annual income is often static. The first step in taking control of your earning potential is simple: Break the excuse cycle that's preventing you from earning more!
We all know the importance of our clients using professional products. It keeps the color you’ve worked so hard to create vibrant and their hair healthy! We also know that clients choosing the right products is based on your advice, so why not continue to make recommendations and keep their shelves stocked even from a distance!
"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!