I’m constantly asked how I grew my bridal beauty company to a 300 wedding a year business. Everyone assumes I had a professional marketing strategy, but, honestly, I didn’t have a clue and was overwhelmed! One thing I’ve learned over the past few years is to start small and build gradually.
Whenever I show a client how to get more body or work against their cowlicks, they always say “No one has ever told me that!” Part of being a true expert is educating our clients. If they leave the salon without knowing how to style their hair, our job is not done!
With competition knocking at your salon’s door and shoppers seeking quality and convenience, now is the time to provide your clients with reward programs that work.
Many salons and stylists create referral programs to drive new customers to their chairs. These programs can work really well, but this is not always the case… Use these 5 tips to help you get the right client referrals for your business.