Last week, we mentioned pop-up shops as a way to increase business during the holiday season. What exactly are the benefits of opening a salon pop-up shop? For starters, more than 80% of shoppers attended a retail event in 2018, with 58% planning to go to another one in the future.
Once you've put together your marketing plan by plotting focuses and actions in your calendar, it's time to start executing. You don't need to go at this alone—get your entire team on board! If you're an independent stylist, ask your manufacturer contacts how they can support various activities in your calendar. The more people are aligned with your goals, the greater your chances of achieving them.
Running your business as a salon owner or stylist can be challenging to say the least. It's easy to get wrapped up in the everyday tasks and operations. While it's essential to keep a pulse on the daily ins-and-outs, you also need to see the big picture. Do you ever take a step back and plan for the future?
The beauty industry is booming! According to Quikstone Capital, the salon industry is expected to outperform the United States general economy over the coming years. No matter if you're a salon owner, commissioned stylist, or independent stylist, there are real opportunities for you to increase your annual income.