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Business Builders

Think Triangle!

May 23, 2017

As we explored in our “Can You Compete?” post, if you want consumers to make unplanned purchases, you need to entice them! Unplanned purchases are driven by opportunity. You can’t make a spontaneous purchase if the store is out of your size, the model you want, or the product you are considering. The days of “rainchecks” or waiting for the next order to come in are long gone.

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