With fall almost upon us, I can’t help but get about excited about cooler temperatures and sweater weather! Soon, the smell of Pumpkin Spice Lattes will fill the air and remind us that the holidays are near.
Whether product flew off the shelves quicker than expected or you didn’t have a chance to merchandise your recent replenishment, chances are your presentation has seen better days! You’ve worked so hard to make your salon a space where your clients get the best service, so don’t let an unpolished presentation lessen that positive experience. Don’t worry, here are some easy tips to help you navigate the world of merchandising in a snap.
Averaging at 10% of a salon’s overall revenue, the importance of retail sales is undeniable. Though many believe that the salon industry is being threatened by heightened competition, there is actually more money to be made than ever before! Is your salon capitalizing on this opportunity?
Spring screams opportunity! Weddings, vacation, prom and spring makeovers mean salons need to take full advantage of these retail and service opportunities.
As we head into November, it's time to kick your holiday marketing into high gear! Instead of getting wrapped up in the busyness of the holidays, focus on how you're going to make this your most profitable season yet.