Browsing Tag

merchandising

Business Builders

Don’t Buy Into the Hype!

October 7, 2020

As most businesses large and small are working to regain lost revenue, stepping away from the chair to look at every opportunity to drive sales is essential. NOW is the ideal moment to reassess your relationship to retail and how to make it part of your client's overall guest experience.

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Business Builders

3 Ways to Improve Your Retail

February 12, 2020

Averaging at 10% of a salon’s overall revenue, the importance of retail sales is undeniable. Though many believe that the salon industry is being threatened by heightened competition, there is actually more money to be made than ever before! Is your salon capitalizing on this opportunity?

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Business Builders

How to Compete with Online Retailers

November 12, 2019

Contrary to popular belief, customers still prefer brick and mortar stores to online shopping. Shopping in physical stores offers reassurance that online purchasing cannot. Especially when it comes to the holiday gift time crunch, customers actually want to see what they are buying, and not have to worry about shipping delays. Salons are in a prime position to take advantage of these 3 retail perks...

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