A new product launch is the perfect time to use your salon space creatively. Try these merchandising ideas to refresh your displays and encourage retail sales.
When merchandising against a wall, you only have one view to consider. All product is viewed straight on. On the other hand, if the product is placed on a table, your customer can approach it from different angles. You need to take a 360° approach. There are easy solutions to achieve this.
When setting up their retail section, many salons choose walls as the go-to solution for product placement. Since salon space is often limited, it makes sense that this would be the most popular way to merchandise. Nevertheless, there are many other options to consider, such as tabletops.
Regardless of how much square footage you own, chances are you feel like you could always use a bit more. When you start listing all the elements needed to operate your business, it starts adding up fairly quickly. One category that is often saved for last is the retail area.
I must confess that I’m a serial consumer when it comes to last minute, unplanned purchases. You all know what I’m referring to! When I go to pick up my dry cleaning, I somehow manage to come home with a new pair of shoes! Or when I’m waiting in line to pay at my favorite shop, grocery store or pharmacy, I find a way to leave with much more than what I came in for.