Averaging at 10% of a salon’s overall revenue, the importance of retail sales is undeniable. Though many believe that the salon industry is being threatened by heightened competition, there is actually more money to be made than ever before! Is your salon capitalizing on this opportunity?
Contrary to popular belief, customers still prefer brick and mortar stores to online shopping. Shopping in physical stores offers reassurance that online purchasing cannot. Especially when it comes to the holiday gift time crunch, customers actually want to see what they are buying, and not have to worry about shipping delays. Salons are in a prime position to take advantage of these 3 retail perks...
A new product launch is the perfect time to use your salon space creatively. Try these merchandising ideas to refresh your displays and encourage retail sales.
When merchandising against a wall, you only have one view to consider. All product is viewed straight on. On the other hand, if the product is placed on a table, your customer can approach it from different angles. You need to take a 360° approach. There are easy solutions to achieve this.
When setting up their retail section, many salons choose walls as the go-to solution for product placement. Since salon space is often limited, it makes sense that this would be the most popular way to merchandise. Nevertheless, there are many other options to consider, such as tabletops.