Browsing Tag

merchandising

Business Builders

Spread the Word!

October 31, 2017

As we head into November, it's time to kick your holiday marketing into high gear! Instead of getting wrapped up in the busyness of the holidays, focus on how you're going to make this your most profitable season yet.

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Business Builders

Make This Summer Count

July 11, 2017
Make This Summer Count

Summer is a very celebratory season with sun, hot weather, BBQs and pool parties! But when the majority of salon bookings and retail sales slide, there is little to celebrate. What should you do to ensure your salon is also feeling the summer excitement?

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Tough Love

Do You Have a Fresh One?

June 20, 2017
Do You Have a Fresh One?

Visiting salons over the years, I've always been surprised by a very common occurrence across North America. I think we can all agree that salons, for multiple reasons, are generally not the best retailers. But what is so shocking to me is that the products that do sell very well are nowhere to be found on the retail shelves!

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Business Builders

Think Triangle!

May 23, 2017

As we explored in our “Can You Compete?” post, if you want consumers to make unplanned purchases, you need to entice them! Unplanned purchases are driven by opportunity. You can’t make a spontaneous purchase if the store is out of your size, the model you want, or the product you are considering. The days of “rainchecks” or waiting for the next order to come in are long gone.

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