Averaging at 10% of a salon’s overall revenue, the importance of retail sales is undeniable. Though many believe that the salon industry is being threatened by heightened competition, there is actually more money to be made than ever before! Is your salon capitalizing on this opportunity?
Spring screams opportunity! Weddings, vacation, prom and spring makeovers mean salons need to take full advantage of these retail and service opportunities.
As we head into November, it's time to kick your holiday marketing into high gear! Instead of getting wrapped up in the busyness of the holidays, focus on how you're going to make this your most profitable season yet.
Summer is a very celebratory season with sun, hot weather, BBQs and pool parties! But when the majority of salon bookings and retail sales slide, there is little to celebrate. What should you do to ensure your salon is also feeling the summer excitement?
Visiting salons over the years, I've always been surprised by a very common occurrence across North America. I think we can all agree that salons, for multiple reasons, are generally not the best retailers. But what is so shocking to me is that the products that do sell very well are nowhere to be found on the retail shelves!