Summer is a very celebratory season with sun, hot weather, BBQs and pool parties! But when the majority of salon bookings and retail sales slide, there is little to celebrate. What should you do to ensure your salon is also feeling the summer excitement?
Visiting salons over the years, I've always been surprised by a very common occurrence across North America. I think we can all agree that salons, for multiple reasons, are generally not the best retailers. But what is so shocking to me is that the products that do sell very well are nowhere to be found on the retail shelves!
As we explored in our “Can You Compete?” post, if you want consumers to make unplanned purchases, you need to entice them! Unplanned purchases are driven by opportunity. You can’t make a spontaneous purchase if the store is out of your size, the model you want, or the product you are considering. The days of “rainchecks” or waiting for the next order to come in are long gone.