As the holidays quickly approach, it's important to stay ahead of the curve and plan out your promotional strategy. Last year, the most successful retailers kick-started their promotions on Black Friday, with continuous offers running through December. Use these ideas, inspired by other retailers, to drive sales and sustain customer excitement throughout the holiday season.
Since your clients have so many options of where to purchase their beauty products, it's important to think of ways to stand out from the competition. Gift with purchases (GWPs) have been used by retailers for many, many years. They're especially popular among beauty brands. How can you incorporate GWPs into your salon's retail and marketing strategy?
Running your business as a salon owner or stylist can be challenging to say the least. It's easy to get wrapped up in the everyday tasks and operations. While it's essential to keep a pulse on the daily ins-and-outs, you also need to see the big picture. Do you ever take a step back and plan for the future?