Browsing Tag

marketing

Business Builders

The Power of GWPs

August 13, 2019

Since your clients have so many options of where to purchase their beauty products, it's important to think of ways to stand out from the competition. Gift with purchases (GWPs) have been used by retailers for many, many years. They're especially popular among beauty brands. How can you incorporate GWPs into your salon's retail and marketing strategy?

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Business Builders

Salon Loyalty Programs: Are They Worth It?

March 26, 2019

It seems like every business, big or small, has a loyalty program these days. With so much competition to win over consumers, it makes sense to offer incentives that will keep them coming back. One of the most important aspects of any loyalty program is, of course, the rewards! Which types of rewards will benefit both your clients and your bottom line?

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Tech Talk

Convert Your Instagram Followers

February 5, 2019

Many of us place importance on the number of Instagram followers we have. It's often used as a measure of success–the more followers, the better! But in reality, the number of followers you have doesn't bring true value to your business. When it comes to your Instagram strategy, getting followers is only the first step.

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