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marketing

Tech Talk

The Best Way to Communicate with Clients

August 20, 2019

While most of the buzz about online marketing today is centered around social media, emails are actually the most effective method of communication. A study by Campaign Monitor shows that 66% of consumers prefer to interact with brands via email, compared to 23% who prefer social media.

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Business Builders

The Power of GWPs

August 13, 2019

Since your clients have so many options of where to purchase their beauty products, it's important to think of ways to stand out from the competition. Gift with purchases (GWPs) have been used by retailers for many, many years. They're especially popular among beauty brands. How can you incorporate GWPs into your salon's retail and marketing strategy?

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Business Builders

Salon Loyalty Programs: Are They Worth It?

March 26, 2019

It seems like every business, big or small, has a loyalty program these days. With so much competition to win over consumers, it makes sense to offer incentives that will keep them coming back. One of the most important aspects of any loyalty program is, of course, the rewards! Which types of rewards will benefit both your clients and your bottom line?

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