As the world around us changes, a shift in consumer habits and behaviors is inevitable. Understanding consumer trends is essential to thriving in this new economy!
Beauty retail sales are at an all-time high! But are you taking full advantage of consumer demand? Are you enticing your customers to purchase from you versus a competitor or perhaps online?
Some may argue that Facebook has been left behind in the dust of other platforms (looking at you, Instagram)! However, depending on your target audience, there IS still a place for Facebook in your social media lineup.
As the holidays quickly approach, it's important to stay ahead of the curve and plan out your promotional strategy. Last year, the most successful retailers kick-started their promotions on Black Friday, with continuous offers running through December. Use these ideas, inspired by other retailers, to drive sales and sustain customer excitement throughout the holiday season.
While most of the buzz about online marketing today is centered around social media, emails are actually the most effective method of communication. A study by Campaign Monitor shows that 66% of consumers prefer to interact with brands via email, compared to 23% who prefer social media.