Kevin Hughes, Moroccanoil Artistic Director, was inspired by the textures and intricacies of the The Blonds Fall/Winter 2020 collection for the New York Fashion Week show. A key part of each look was the sculpting of baby hairs to frame the face – something that can add a twist to a classic ponytail or bun style!
"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!
As the temperature begins to drop and the days get shorter, we all need something to look forward to. Why not break up your usual routine with a salon event? Beauty events are on the rise as clients consistently search for personalized experiences and advice from experts. They're the perfect opportunity for both staff and clients to learn and have fun!