Sometimes our best ideas happen over drinks! Three years ago, I was catching up with some friends when the idea of a mobile bridal beauty company came up. As my two friends’ lives became extremely busy, I decided to pursue the idea, solo.
"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!