As we are nearing the close of 2020 and are all looking forward to turning the page and starting anew; there are probably a dozen small changes or actions that you can take to drive business in the New Year!
Kevin Hughes, Moroccanoil Artistic Director, was inspired by the textures and intricacies of the The Blonds Fall/Winter 2020 collection for the New York Fashion Week show. A key part of each look was the sculpting of baby hairs to frame the face – something that can add a twist to a classic ponytail or bun style!
"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!
