As the temperature begins to drop and the days get shorter, we all need something to look forward to. Why not break up your usual routine with a salon event? Beauty events are on the rise as clients consistently search for personalized experiences and advice from experts. They're the perfect opportunity for both staff and clients to learn and have fun!
A new product launch is the perfect time to use your salon space creatively. Try these merchandising ideas to refresh your displays and encourage retail sales.
Did you know that clients with textured hair spend about 60% more on hair care products than their straight-haired counterparts? This summer, take the opportunity to help your clients embrace their natural texture with new product and styling suggestions.
As consumers increasingly turn to Instagram and Pinterest for hair inspo, it's important to keep your social pages fresh and current. But, don't forget about the in-salon experience! How are you inspiring your clients with new looks on a regular basis?
In honor of Earth Day, we wanted to share a few tips that can easily be applied to your salon and make a big impact on the environment. As philosopher Edmund Burke once said, “Nobody made a greater mistake than he who did nothing because he could do only a little."