I must confess that I’m a serial consumer when it comes to last minute, unplanned purchases. You all know what I’m referring to! When I go to pick up my dry cleaning, I somehow manage to come home with a new pair of shoes! Or when I’m waiting in line to pay at my favorite shop, grocery store or pharmacy, I find a way to leave with much more than what I came in for.
When the holiday whirlwind hits, it's easy for salon staff to get overwhelmed. With jam-packed schedules and little time for breaks, it's important to make sure your team is well taken care of. These simple team motivators will boost morale and help the salon function like a well-oiled machine throughout the busiest time of year.
We're seeing a huge shift in how consumers research product—social media will soon surpass more traditional search engines (like Google). It's safe to say that many of your clients will be looking for holiday gift ideas on social media. Advertising your seasonal offerings on Facebook and Instagram is essential!
We finally had our first full week of cool weather in NYC. The stores have already begun their competitive marketing to draw in early shoppers. My neighbors have traded their decorative ghost and pumpkins in exchange for red and green lights! And the final straw, my Starbucks cup resembles wrapping paper! It’s official—the holidays are upon us.