Browsing Tag

holiday

Business Builders

How to Compete with Online Retailers

November 12, 2019

Contrary to popular belief, customers still prefer brick and mortar stores to online shopping. Shopping in physical stores offers reassurance that online purchasing cannot. Especially when it comes to the holiday gift time crunch, customers actually want to see what they are buying, and not have to worry about shipping delays. Salons are in a prime position to take advantage of these 3 retail perks...

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Business Builders

Holiday Promotions That Work

October 23, 2019

As the holidays quickly approach, it's important to stay ahead of the curve and plan out your promotional strategy. Last year, the most successful retailers kick-started their promotions on Black Friday, with continuous offers running through December. Use these ideas, inspired by other retailers, to drive sales and sustain customer excitement throughout the holiday season.

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Business Builders

Plan Your Holiday Pop-Up Shop

October 8, 2019

Last week, we mentioned pop-up shops as a way to increase business during the holiday season. What exactly are the benefits of opening a salon pop-up shop? For starters, more than 80% of shoppers attended a retail event in 2018, with 58% planning to go to another one in the future.

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Business Builders

5 Event Themes to Try This Fall

October 1, 2019

As the temperature begins to drop and the days get shorter, we all need something to look forward to. Why not break up your usual routine with a salon event? Beauty events are on the rise as clients consistently search for personalized experiences and advice from experts. They're the perfect opportunity for both staff and clients to learn and have fun!

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