Browsing Tag

guest experience

Tough Love

Time to Say Goodbye

August 22, 2017
Time to Say Goodbye

As we all know, there are many different personalities in this creative industry! Sometimes, we end up with a problematic or disruptive team member. So when is it time to pull off the Band-Aid?

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Business Builders

Think Local

August 1, 2017
Think Local

n today’s competitive market, more and more salons are faced with the daily challenge of positioning themselves within their communities. Let’s face it, what influences consumers to make purchases has evolved tremendously over the past 10 years. The question is: how do you survive? With large beauty retailers, online vendors, Amazon, bloggers and Instagram—how can salons compete and stay relevant?

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Business Builders

Up Your Upgrades

July 25, 2017
Up Your Upgrades

Upgrading is an essential part of our everyday life—from hotels and flights to cell phones and data plans. We live in a society that entices us to upgrade to the next best thing for a minimal add-on fee. So when I go into salons and ask how many upgrades they are doing, I’m surprised to see that it is not very many.

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Tech Talk

Do You Know Your Audience?

July 18, 2017
Do You Know Your Audience?

Connecting with current and potential clients is one of the greatest things about social media. For current clients, your social media presence is an extension of the salon they love; for new clients, it might be their first impression of your salon. It's important to keep this in mind as you create and post content on your social channels.

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Team Spirit

All Aboard!

July 4, 2017
All Aboard

Everyone knows that getting a team to share the same vision, philosophy and mission is challenging to say the least! The bad news: it can be a daunting and discouraging task! The good news: it’s absolutely possible!

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