How do you gift your guests? Do you offer a complimentary glass of wine, bagels and cream cheese, or a hand massage with your services? These perks elevate the client experience, but do they grow your business? Do they create revenue for the salon? It’s time to reevaluate and gift with purpose.
With competition knocking at your salon’s door and shoppers seeking quality and convenience, now is the time to provide your clients with reward programs that work.
As we all know, receptionists are the faces and voices of our salon. They are the first and last interaction each guest has with your business. Are they doing enough to drive sales?
Many salons and stylists create referral programs to drive new customers to their chairs. These programs can work really well, but this is not always the case… Use these 5 tips to help you get the right client referrals for your business.
Many salons have become accustomed to hosting their version of a customer appreciation event. While there's nothing wrong with these events, are they really engaging? More importantly, are they helping to grow your business long-term?