As more and more clients seem to be glued to their phones, they are engaging less with their stylists. So what should you do when you’ve recommended a product and your client starts researching on their phone? You have 2 options: Take it PERSONALLY and get discouraged, or take it PROFESSIONALLY and join the conversation!
Recently, we shared some very basic ways to help assess your revenue generation and identify missed opportunities. Today, we're taking a closer look at retail.Retailing is a completely different animal than it was ten years ago. But different doesn't mean less profitable!Consumers today are very experience-focused. They view recommendations as part of a professional's responsibilities. When these expectations are not met, there is a lot of potential for lost revenue.
When setting up their retail section, many salons choose walls as the go-to solution for product placement. Since salon space is often limited, it makes sense that this would be the most popular way to merchandise. Nevertheless, there are many other options to consider, such as tabletops.
As consumers increasingly turn to Instagram and Pinterest for hair inspo, it's important to keep your social pages fresh and current. But, don't forget about the in-salon experience! How are you inspiring your clients with new looks on a regular basis?
In honor of Earth Day, we wanted to share a few tips that can easily be applied to your salon and make a big impact on the environment. As philosopher Edmund Burke once said, “Nobody made a greater mistake than he who did nothing because he could do only a little."