It's no secret that the way we shop has evolved tremendously in the past 10 years. Technology continues to impact how and when we make purchases. Contrary to what you may think, technology's presence in retail doesn't mean that brick and mortar stores will become obsolete. However, it does mean that physical retail environments must adapt to the needs and wants of today's consumers.
As the year comes to an end and we reflect on both our professional and personal experiences, we'd like to share our most popular posts from 2018. These are some of our readers' favorite ideas that can easily be applied to your business in 2019.
Holiday madness is just around the corner! Ideally, you've already stocked up on great giftables for your customers, merchandised your feature tables, and decked out your window to draw in customers. But is that enough?
One of the most common complaints we hear is how difficult it is to compete with online vendors and big box retailers. I'm here to tell you that there is hope! Today, consumers are more beauty obsessed than ever before and their desire for everything beauty is at an all-time high!
One of the many ways to compete more effectively is to take full advantage of the time your guest is in your chair. This means investing a significant amount of the appointment transmitting your expertise and knowledge as a professional and taking the time to sample with strategy.