How do you increase your revenue when your book is already full? Many stylists cringe at the mere thought of raising their prices. Take a deep breath – there are many other ways! To earn a raise, you need to work a little harder and a little smarter.
Did you know that on average, less than 10% of a salon’s clientele will purchase a professional hair product? In a 2.3 billion dollar industry, the potential revenue at your fingertips is astronomical!
So how can you take advantage of this opportunity?
Attention all salons and stylists! It’s official—as of November 1st, you can kick off the holiday season without scaring away customers. This means that if you have not created your holiday planning calendar, you are already late to the game!
Last week, we mentioned pop-up shops as a way to increase business during the holiday season. What exactly are the benefits of opening a salon pop-up shop? For starters, more than 80% of shoppers attended a retail event in 2018, with 58% planning to go to another one in the future.
As the temperature begins to drop and the days get shorter, we all need something to look forward to. Why not break up your usual routine with a salon event? Beauty events are on the rise as clients consistently search for personalized experiences and advice from experts. They're the perfect opportunity for both staff and clients to learn and have fun!