Walking by neighborhood shops and department store windows, it’s clear that every retailer is putting their best foot forward to entice consumers and outshine their competitors. This is why I’m always surprised when I walk by a salon window and see the backs of chairs, a plant or a coffee stand. "Where is the product?" I think to myself. "They sure must sell a lot of chairs and coffee in that salon! I mean, they’re promoting them in the window!”
Holiday madness is just around the corner! Ideally, you’re already thinking about stocking up on great giftables for your customers, merchandising your feature tables, and decking out your window to draw in customers. But is that enough?
As most businesses large and small are working to regain lost revenue, stepping away from the chair to look at every opportunity to drive sales is essential. NOW is the ideal moment to reassess your relationship to retail and how to make it part of your client's overall guest experience.
How we all shop has changed drastically! Today, 88% of consumers trust online reviews as much or more than personal recommendations! If you are not making review management a priority you are most likely losing potential business! So where do you start?
One of the most common complaints we hear is how difficult it is to compete with online vendors and big box retailers. I'm here to tell you that there is hope! Today, consumers are more beauty obsessed than ever before and their desire for everything beauty is at an all-time high!