One of the many ways to compete more effectively is to take full advantage of the time your guest is in your chair. This means investing a significant amount of the appointment transmitting your expertise and knowledge as a professional and taking the time to sample with strategy.
Whether product flew off the shelves quicker than expected or you didn’t have a chance to merchandise your recent replenishment, chances are your presentation has seen better days! You’ve worked so hard to make your salon a space where your clients get the best service, so don’t let an unpolished presentation lessen that positive experience. Don’t worry, here are some easy tips to help you navigate the world of merchandising in a snap.
No-shows can be a major problem for appointment-based businesses, especially for salons. Instead of taking a forced break, try these methods to control the gaps!
Whenever I show a client how to get more body or work against their cowlicks, they always say “No one has ever told me that!” Part of being a true expert is educating our clients. If they leave the salon without knowing how to style their hair, our job is not done!
How do you gift your guests? Do you offer a complimentary glass of wine, bagels and cream cheese, or a hand massage with your services? These perks elevate the client experience, but do they grow your business? Do they create revenue for the salon? It’s time to reevaluate and gift with purpose.