How do you gift your guests? Do you offer a complimentary glass of wine, bagels and cream cheese, or a hand massage with your services? These perks elevate the client experience, but do they grow your business? Do they create revenue for the salon? It’s time to reevaluate and gift with purpose.
There’s no doubt that during the holiday season, we see an increase in gift card sales. We all love to receive gift cards, but they are sometimes perceived as impersonal, less thoughtful, or a last minute purchase.
So how can we inspire our customers, drive gift card sales, boost retail and have a strong finish to the year? Just get a little creative!
As we head into November, it's time to kick your holiday marketing into high gear! Instead of getting wrapped up in the busyness of the holidays, focus on how you're going to make this your most profitable season yet.
You might think your holiday prep time is long gone, but it’s not over yet! It isn’t too late to take advantage of this season’s potential retail revenue—thank goodness for last-minute shoppers! Here are some quick ways to maximize sales in the next two weeks.
Your team is the fuel that keeps the engine running! There is no time when you need them more than during the busiest season of the year. These 5 ways to bring good energy and team spirit to your salon will help keep the tank full throughout the holiday season.