Last week, we mentioned pop-up shops as a way to increase business during the holiday season. What exactly are the benefits of opening a salon pop-up shop? For starters, more than 80% of shoppers attended a retail event in 2018, with 58% planning to go to another one in the future.
As the temperature begins to drop and the days get shorter, we all need something to look forward to. Why not break up your usual routine with a salon event? Beauty events are on the rise as clients consistently search for personalized experiences and advice from experts. They're the perfect opportunity for both staff and clients to learn and have fun!
This past week, the Moroccanoil team and 400 of our top sales consultants, salon owners and educators spent four fun-filled, memorable days celebrating our ten year anniversary in beautiful Puerto Vallarta.
What comes to mind when you hear the word “education”? Do you reminisce about a cutting program, countless hours spent in cosmetology school, or the industry magazine you received in the mail? Last week, we wrote about educating your clients. This week, we're talking about educating yourself!
As summer approaches and regular salon business may start to slow down, it's the perfect time to put some fresh ideas into motion. Here are a few ways of partnering with local businesses to gain new clientele.