What comes to mind when you hear the word “education”? Do you reminisce about a cutting program, countless hours spent in cosmetology school, or the industry magazine you received in the mail? Last week, we wrote about educating your clients. This week, we're talking about educating yourself!
As summer approaches and regular salon business may start to slow down, it's the perfect time to put some fresh ideas into motion. Here are a few ways of partnering with local businesses to gain new clientele.
Many salons have become accustomed to hosting their version of a customer appreciation event. While there's nothing wrong with these events, are they really engaging? More importantly, are they helping to grow your business long-term?
With everyone looking to YouTube, Instagram and Pinterest for holiday hair inspiration, you don’t want to get left behind! This is this perfect opportunity to showcase your favorite styles with a holiday look-book.
Planning a salon event can be a daunting task. There are so many decisions to make and details to take care of in order to pull off a successful event. We’ve put together a checklist to guide you through the process and make your event planning a breeze!