It is safe to say that over the past year, the consumption of social media skyrocketed! As people’s personal and work lives transitioned to online overnight, social media became THE tool for connection.
Whether you are an independent, commissioned stylist or salon owner the reality is you will lose a small percentage of your customer base every year. The reality is clients will leave you…even long-standing, loyal ones! The question is not IF they will, but WHY they did and what can you do about it?