In our modern world of Instagram stars and YouTube sensations, branding is at the forefront of the conversation in the beauty industry. Identifying and embracing what your beauty brand is can be both empowering and rewarding.
When visiting any salon website, you'll typically find a page featuring their team and short bios of each staff member. Are these bios really necessary?
If I told you that you can control who sits down in your chair simply by writing down your dream client profile, would you do it? Taking just 10 minutes out of your day to do this will help you attract that perfect client.