I’m constantly asked how I grew my bridal beauty company to a 300 wedding a year business. Everyone assumes I had a professional marketing strategy, but, honestly, I didn’t have a clue and was overwhelmed! One thing I’ve learned over the past few years is to start small and build gradually.
Instagram's reach continues to expand at a rapid pace, making it a valuable marketing resource for businesses. Are you using this tool strategically?
As summer approaches and regular salon business may start to slow down, it's the perfect time to put some fresh ideas into motion. Here are a few ways of partnering with local businesses to gain new clientele.
In our modern world of Instagram stars and YouTube sensations, branding is at the forefront of the conversation in the beauty industry. Identifying and embracing what your beauty brand is can be both empowering and rewarding.
When visiting any salon website, you'll typically find a page featuring their team and short bios of each staff member. Are these bios really necessary?