Browsing Tag

branding

Tech Talk

Do I Need to “Theme” My Instagram?

July 8, 2020

Whether you’re an Instagram whiz or this is your first foray into the platform, the phrase “Instagram Theme” is one you have probably heard. But what does it mean? And how can you incorporate one to strengthen your brand? Having a theme to your Instagram means you are sharing content in a way that flows together. The result? A consistent and recognizable aesthetic that can gain attention, engagement, and, strengthen your brand identity. PHEW, seems overwhelming. But it’s not! Being

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Tech Talk

Are You Using the Right Filters?

June 11, 2019

Instagram is meant to be authentic and organic, but there is a fine line between authentic and personal. Other than creating separate personal and professional Instagram pages, how can you ensure that your content is resonating with your clientele?

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Tech Talk

Is It Time for a Website Overhaul?

March 19, 2019

When it comes to spring cleaning, we often think about decluttering our homes and closets. But what about your business—and more specifically—your online presence? Since your website is the online face of your brand, it's important to keep it up-to-date and relevant. If your website is still advertising holiday promotions, it's time for an overhaul!

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Business Builders

Market Yourself!

August 28, 2018

I’m constantly asked how I grew my bridal beauty company to a 300 wedding a year business. Everyone assumes I had a professional marketing strategy, but, honestly, I didn’t have a clue and was overwhelmed! One thing I’ve learned over the past few years is to start small and build gradually.

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