Instagram is meant to be authentic and organic, but there is a fine line between authentic and personal. Other than creating separate personal and professional Instagram pages, how can you ensure that your content is resonating with your clientele?
When it comes to spring cleaning, we often think about decluttering our homes and closets. But what about your business—and more specifically—your online presence? Since your website is the online face of your brand, it's important to keep it up-to-date and relevant. If your website is still advertising holiday promotions, it's time for an overhaul!
I’m constantly asked how I grew my bridal beauty company to a 300 wedding a year business. Everyone assumes I had a professional marketing strategy, but, honestly, I didn’t have a clue and was overwhelmed! One thing I’ve learned over the past few years is to start small and build gradually.
Instagram's reach continues to expand at a rapid pace, making it a valuable marketing resource for businesses. Are you using this tool strategically?
As summer approaches and regular salon business may start to slow down, it's the perfect time to put some fresh ideas into motion. Here are a few ways of partnering with local businesses to gain new clientele.