As the economy continues to boom, more and more companies compete to attract and secure talent. The salon industry is no different!
One of the most common complaints we hear from salon owners and managers is the constant challenge of finding strong stylists to fill their vacant stations.
And we can all agree that the success of a business is directly correlated to the quality of their team. Therefore, attracting the right candidates is essential.
Here are a few ideas to help:
Don’t whisper it, scream it!
Taking a passive approach will not fill your stations. Make sure that you are posting and utilizing all channels (including your website and social pages) to drive the maximum amount of interest.
Promote what makes your environment a desirable place to work. Remember that hiring is a two way street; you need to market your business in order to attract the kind of talent you are looking for.
Showcase your current talent
Featuring current team members on social media and on your website is a great way to show potential candidates that you invest in your team members and have an inclusive culture.
Create a profile
Do not be afraid to paint a clear picture of what kind of candidate you are looking for. This will help you stand out from the competition.
Build your brand
Talented, motivated stylists want to work with like-minded people. The stronger your online presence is, the more attractive you become.
Are you current?
If you do not have a website, invest in one ASAP! This is the first place candidates will look to find out who you are. A website legitimizes your brand and your business.
Have a separate tab on your website to showcase what you offer, including benefits, education, career opportunities, etc.