There is a lot of buzz these days surrounding social media and how each platform can help you retain your loyal customer base, as well as bring new clients to your chair.
Keeping your current and future customers engaged is an integral part of building a healthy and profitable brand. To achieve this, you must have a clear strategy, a specific message, and the appropriate communication channels.
Understanding who your “bread and butter” is, as well as who you want to attract, is essential to transmitting the right information to the right people. Unfortunately, in the beauty industry, the message is easily lost in translation!
Often, what salons post on social media speaks more to stylists than to clients. Are you speaking to your target demographic, or are you posting without purpose?
Profiling your customer base will help you communicate more effectively and utilize the correct platforms to transmit your message. Ask yourself:
- Who is sitting in my chair?
- What do I want to transmit?
- How can I communicate this message effectively?
Is your customer base uniquely Millennials, Gen X, or Baby Boomers; or a combination of all three? Each generation has very specific needs, wants, and preferred platforms. Here are some basic facts to help you become more strategic in your engagement.
Before you post, always remember who your audience is, and the best way to reach them!