Business Builders

Are You Retailing the Right Brands?

February 28, 2017

Whether you’re just starting out, or looking to expand your offerings, selecting the right retail collection is an essential part of your business. The products retailed in your salon must speak to your salon brand—and most importantly—to your clients. Here are a few tips to help you find the perfect fit!

Choose a brand that you love, are comfortable using, and that resonates with your ideal client. Any product line retailed in your salon should align with your salon culture; this will ensure consistency throughout the entire guest experience.

Your customers should be the focus of every retail decision you make. Pay attention to the most popular services and trends among your client base. Are most clients getting color services, or are blowouts more their thing? Select a brand whose product offerings will facilitate these trends.

Being hands-on with products and learning through experience is the best way to find a good fit. Take advantage of any educational opportunities offered by the product manufacturer. Great retail brands will ensure you have the necessary tools to become experts with their products.

Once you’ve found your match, make sure to create some buzz! Build excitement by giving samples to clients and promoting the brand on your website and social media channels.

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