Business Builders

Promoting Your Bridal Business

April 9, 2019

The wedding business is BIG BUSINESS! Thanks to a stronger economy and higher discretionary incomes, the U.S. wedding industry hit over $80 million in revenue in 2018, according to a report by IBISWorld. And the beauty industry is an ever-growing piece of this highly profitable pie!

Bridal work can be a great way to grow your revenue if you’re willing to take the plunge, but there are a few things to keep in mind.

When planning a wedding, we all know that couples are faced with a multitude of decisions, including where the bride and her party will book their hair and makeup. Unfortunately, this is often one of the last elements to be booked—but it’s far from the least important!

You may assume that as the bride’s usual hairstylist, she will book you on her big day. However, more and more brides are looking for a team that is experienced and specialized in bridal.

There is so much competition! How can you stand out from the pack, promote yourself, and capture the client’s attention?

The Knot recently published a study where they surveyed over 13,000 brides on a variety of wedding related topics—from how much they spent on their engagement ring to how they selected specific vendors.

As you can see, wedding-related websites are the number 1 resource for couples to find their vendors. This means that this type of platform (The Knot, Wedding Wire, etc.) has become the go-to planning tool for most couples!

• 52% of couples use a planning app
• Wedding sites have over 12 million unique visitors per month
• 4 out of 5 engaged couples are registered on The Knot

Promoting your business on a wedding planning website:

• Provides access to the highest number of luxury brides
• Has flexible fees, ranging from approximately $50-$200 per month
• Makes it easy for you to get your work and information out there

If you have yet to explore this resource, we recommend visiting a few of these sites to see if they can benefit your business. Familiarize yourself with what’s important to today’s bride, analyze the competition in your market, and determine how you can make the biggest impact.

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