One of the recurring news topics this past year has been gender equality. You may be wondering how this affects salons and stylists. Is it fair for a man and a woman to pay different prices for a simple trim? If we look at the average salon’s service menu and pricing, there is a clear separation between what men and women are charged.
Your website's home page is likely the first impression you'll make on any prospective client. Most people will determine if a website is useful to them within a matter of seconds. So, how can you capture your customer's attention quickly?
If I told you that you can control who sits down in your chair simply by writing down your dream client profile, would you do it? Taking just 10 minutes out of your day to do this will help you attract that perfect client.
In the spirit of Valentine’s Day, and on behalf of your regular customers, I am here to ask you: Where is the love?
There are close to 700,000 licensed stylists in the US, yet one of the most common complaints we hear from salon owners is how difficult it is to find talented, established stylists. Are today’s salon owners doing everything possible to attract talent and promote their business?