Averaging at 10% of a salon’s overall revenue, the importance of retail sales is undeniable. Though many believe that the salon industry is being threatened by heightened competition, there is actually more money to be made than ever before! Is your salon capitalizing on this opportunity?
Being afraid to sell is much more common than you might think. In fact, the selling process is the area in which many entrepreneurs struggle the most. Unfortunately, this fear of selling paralyzes us and impedes us from growing our business. Selling is actually much easier—and less scary—than many of us make it out to be. Selling is actually much easier – and less scary – than many of us make it out to be.