I’m constantly asked how I grew my bridal beauty company to a 300 wedding a year business. Everyone assumes I had a professional marketing strategy, but, honestly, I didn’t have a clue and was overwhelmed! One thing I’ve learned over the past few years is to start small and build gradually.
Whether product flew off the shelves quicker than expected or you didn’t have a chance to merchandise your recent replenishment, chances are your presentation has seen better days! You’ve worked so hard to make your salon a space where your clients get the best service, so don’t let an unpolished presentation lessen that positive experience. Don’t worry, here are some easy tips to help you navigate the world of merchandising in a snap.