Tech Talk

Light It Right

August 15, 2017
Light It Right

You’ve spent hours creating the perfect color and your client is ecstatic with the end result! You excitedly snap a picture to post on social media. Later, you realize that your post has gotten very little love and you just can’t figure out why. It looked so perfect! What went wrong?

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Business Builders

Salon Event Planning 101

August 8, 2017
Salon Event Planning 101

Planning a salon event can be a daunting task. There are so many decisions to make and details to take care of in order to pull off a successful event. We’ve put together a checklist to guide you through the process and make your event planning a breeze!

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Business Builders

Think Local

August 1, 2017
Think Local

n today’s competitive market, more and more salons are faced with the daily challenge of positioning themselves within their communities. Let’s face it, what influences consumers to make purchases has evolved tremendously over the past 10 years. The question is: how do you survive? With large beauty retailers, online vendors, Amazon, bloggers and Instagram—how can salons compete and stay relevant?

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Business Builders

Up Your Upgrades

July 25, 2017
Up Your Upgrades

Upgrading is an essential part of our everyday life—from hotels and flights to cell phones and data plans. We live in a society that entices us to upgrade to the next best thing for a minimal add-on fee. So when I go into salons and ask how many upgrades they are doing, I’m surprised to see that it is not very many.

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Tech Talk

Do You Know Your Audience?

July 18, 2017
Do You Know Your Audience?

Connecting with current and potential clients is one of the greatest things about social media. For current clients, your social media presence is an extension of the salon they love; for new clients, it might be their first impression of your salon. It's important to keep this in mind as you create and post content on your social channels.

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