n today’s competitive market, more and more salons are faced with the daily challenge of positioning themselves within their communities. Let’s face it, what influences consumers to make purchases has evolved tremendously over the past 10 years. The question is: how do you survive? With large beauty retailers, online vendors, Amazon, bloggers and Instagram—how can salons compete and stay relevant?
Upgrading is an essential part of our everyday life—from hotels and flights to cell phones and data plans. We live in a society that entices us to upgrade to the next best thing for a minimal add-on fee. So when I go into salons and ask how many upgrades they are doing, I’m surprised to see that it is not very many.
Connecting with current and potential clients is one of the greatest things about social media. For current clients, your social media presence is an extension of the salon they love; for new clients, it might be their first impression of your salon. It's important to keep this in mind as you create and post content on your social channels.
