Tech Talk

OK, Google…Find My Salon!

May 20, 2020

How many times in the last week did you use Google? Chances are – it was a lot! It will come as no surprise that search engines are a huge driver of traffic to any business website – and yours is no exception.

But did you know that over 90% of users will click on a result on the first page? People are looking for quick answers, so it is essential to implement techniques to ensure your salon appears on page one of a search result!

One easy way to do this is to include 4-6 of your salon keywords in your website content. This will help a search engine match your salon with a consumer’s search terms.

What is a keyword?

A keyword is a word or phrase that a consumer would type into a search bar to find something. For example:

To find the right keywords for your salons, break it down into four easy steps:

1. Brainstorm variations

Think of all the ways you can describe your business and the core service you offer. Keep it simple and come up with 5-10. For example; hair, hair salon, hair colorist, highlights … you get the gist

2. What makes your business special?

Now it’s time to get more specific. Think of some words that describe what you specialize in or the quality of your service. For example; are you known for the best balayage? Do you specialize in bridal hair?

3. Location, location, location!

Consider all of the ways your consumer would describe where your salon is to pinpoint your geographic words. For example: If your salon is near Central Park in New York, your words could be: Upper West Side, Central Park, Near Central Park Subway, etc.

Finally, string your words from your three categories together and you will have a relevant keyword phrase for your salon!

“Bridal hair salon near Central Park Subway”

4. Add it to your content!

Finally, add your keywords phrases into your website content. Make sure it is strategic and not random. Some good places to consider: your homepage and your image descriptions.

Adding your keywords is fundamental to helping drive business to your salon and attracting new clients from search engines!

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