I’m constantly asked how I grew my bridal beauty company to a 300 wedding a year business. Everyone assumes I had a professional marketing strategy, but, honestly, I didn’t have a clue and was overwhelmed! One thing I’ve learned over the past few years is to start small and build gradually. Here’s how:
Identify Your Ideal Client
Now I don’t mean just figuring out the age range of your existing client, but rather, figure out who it is that you want in your chair and give that client a life! Figure out their name, hobbies, job, pets, etc. Read more about creating your ideal client here.
Where Do They Research?
Once you determine your target demographic, you will be in a better position to identify which resources they’re likely using to do their consumer research. Are they using Google, Instagram, Facebook, Yelp reviews or another avenue?
Track Your Metrics
If you’re not already tracking your traffic, start now! Sign up for free on Google Analytics and track everything, from how long users are staying on your website to how they’re finding you, and so much more! This will help you determine where to spend your marketing dollars and see if your strategy is paying off.
Set a Goal
Goal-setting is essential to ensure that you continue to grow, as well as make the necessary adjustments where needed. If one strategy isn’t working, move on and try something else or tweak your existing targets. Don’t get discouraged!
Just Do It!
I know it can be scary to pull the trigger. Just remember, you only need to start with one stream of marketing and you can build from there.
Some free marketing tools to get you started:
- Yelp reviews
- Google reviews/My Business page
- The Knot (free profile)
- WeddingWire (free profile)
- Referral Programs for your guests
- Instagram posts & using hashtags
- Email marketing