Business Builders

Make Up Lost Revenue

June 24, 2020

We all know that every business has been struggling for the past few months. Staff was laid off, revenue virtually dried up and bills continued to pile up!

Today, salons begin to reopen and we are beginning to see light at the end of the tunnel; but how much lost revenue can you recuperate? How much is within your control? We only have so many hours in a day and with the current restrictions, double booking is not an option!

Consultation is the easiest way to significantly increase your average per transaction!

These can be asked in the chair, by pre-appointment email, by text, or in a quick pre-consultation form.

But why buy it from you? Simple! Don’t discount, incentivize your clients and drive future business.

Create a tiered approach:

  • Buy 1 product, receive…
  • Buy 2 products, receive…
  • Buy 3 products, receive…

GWPs are the best way to keep your client loyal and keep them buying from you! GWPs can be:

  • Gift certificates or vouchers for an add on service that you wish to introduce
  • Travel size products or deluxe samples
  • Full-size products that you want to feature or liquidate

The GOAL is to increase your dollars per transaction.
The SECRET is to be consistent and potentially generate 25% more revenue simply by vocalizing your expertise and incentivizing your clients.

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