As stylists and salon owners, you are facing more competition every day. Your customer base is evolving, and they continuously have more purchasing options available to them.
It seems that every week a new online vendor is popping up and promoting, selling and reviewing professional products.
One of the most common complaints we hear is that your clients make their product purchases elsewhere: “We educate them and then they turn around and buy it somewhere else!”
We get it—you’re frustrated!
Competing in this new marketplace takes a lot of initiative, finesse, and most importantly, an attitude adjustment.
How do you deal with a client who is sitting in your chair, researching the product you just recommended on their phone?
You have 2 options. You can fight it and take it personally, or you can join the conversation. You see, researching and reading reviews is the new “normal”. So if your customer is looking up reviews, get involved!
Ask them what they found online and what others are saying about the product. By joining in, you are participating in their potential purchase instead of walking away.
Remember: you have the product there and now. This is your big advantage over online vendors. Nobody likes to wait for their purchase to arrive—they want it now! You can provide that instant gratification.
Ask your client to leave a review after they try the product at home. You can then share it online for all your followers to see. This emphasizes the fact that you are an expert, and will encourage future clients to follow your recommendations.
So the next time you feel frustrated or discouraged, remember that you are a key part of the purchasing experience. The more you participate in the conversation, the more likely you are to become the go-to beauty authority for your clients.