Business Builders

It’s Not Over!

December 13, 2016

You might think your holiday prep time is long gone, but it’s not over yet! It isn’t too late to take advantage of this season’s potential retail revenue—thank goodness for last-minute shoppers!

Here are some quick ways to maximize retail revenue in the next two weeks:

Create a feature window, table or outpost with “Santa’s Top Picks” to give this season. Some guests are searching for the perfect, unique gift without knowing exactly what that may be. Give them the solution!

Set up a few feature tables with gift ideas at different price points. For instance, “Gifts Under $15” at the reception, “Gifts Under $25” in the retail area, etc. Take a few minutes to create a marketing piece calling attention to each price category.

Empty wood table top on gray background, Used for display or montage your products

Travel-sized products make great stocking stuffers or gifts. Dedicate a table in the salon as a do-it-yourself travel kit station. Guests can customize their gift by choosing a bundle of their favorite travel products at a set price. Provide some examples for inspiration, like a “Party Survival Kit” including Moroccanoil Treatment, Luminous Hairspray Strong, Glimmer Shine and Dry Shampoo Light Tones or Dry Shampoo Dark Tones.

Pre-wrapped gifts are always a hit: they’re no-brainers for customers. Stack your promos high and watch them fly! Add a personal touch by offering free gift wrapping for other products in the salon, or a complimentary gift bag and tissue paper with any purchase.

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