The “new normal” will be quite different to what we are used to! Whether your salon will be required to adhere to enforced rules or not, it is important to be ready to redefine your client and team experience once your doors reopen.
First and foremost, make sure you are aware of your state, province and country legal requirements, and industry recommendations. Clients will no longer look to you to be just an expert in hair, but also cleanliness and safety. Here are some things to keep in mind:
Refocus Your Messaging
Consider shifting the message you portray to your clientele. While you can still highlight that you do an excellent balayage or that blondes are your forte, clients will also want it to be clear that your focus is on safety.
Keep Your Team Involved
Keep your team part of the process when creating new policies! Have them contribute ideas (where possible), listen to their concerns and encourage their feedback. When your doors do reopen, schedule a walk-through of all new procedures. This will mean that returning to the changed work environment will not shock them and they will be comfortable and informed.
Communicate, Communicate, Communicate!
Communicate your new protocols with your clients! Let them know your new sanitization procedures, your new check-in protocols or changes to your schedule. Print your practices and hang them on the walls. Place them on your website! Post on social media! This will be key to showcasing your professionalism and reassuring your clients that their safety is top of mind.
Use this time to think about innovative ways to keep your salon productive whilst adhering to new guidelines. Why not shift your salon’s schedule and add more hours in the mornings or evenings to service as many clients as possible? Why not look into creating “client safety packs” to distribute during each appointment? These can include disposable towels, gloves and a disposable cape to help your client feel safe.
Your goal is not only create a safe experience for staff and clients but to also find the silver-lining and make it a better one too!