Social media is quickly becoming the new word of mouth. More and more, consumers are turning to Facebook and Instagram to learn about local businesses. So how do you stand out in the sea of salons and stylists on social media?
HASHTAGS ARE KING
Using hashtags is not enough—you must use them strategically! Choose your hashtags based on what your target customer will be searching for, such as your location or a specific hairstyle or technique. Make sure that the hashtags used are pertinent to the photo posted. Most importantly, do not overuse your hashtags! Too many can look like spam. When in doubt, stick to three per caption.
Another great way to get recognized and increase followers is by tagging other users. This can include your client in the photo, the brands you used, and even industry leaders (like Modern Salon or Behind the Chair). Tagging several relevant users will allow your work to be discovered by a larger audience.
Your hashtags and tags will help you grab attention. Now you have to keep it! This can be achieved by engaging with your audience. Respond to comments, ask questions, create contests—keep the conversation going! Consistent engagement will help show your followers who you are as a brand and keep them coming back for more.