Business Builders

Holiday Merchandising Made Easy

October 9, 2018

Even though we all have our minds set on pumpkin spice everything, it’s that time of year again. It’s time to talk holiday planning!

Trust me, now is the perfect time to start developing your holiday merchandising plan. November and December are so busy; it’s essential to take advantage of this high traffic and gift-giving season. Here are a few tips that are sure to set you on the right path.

Stack It High and Watch It Fly!

Have you looked at your product inventory lately? Part of planning is making sure you actually have something to merchandise. I know it might seem obvious, but there’s nothing worse than running out of your clients’ favorite products during this time of year. Remember, they are as busy as you are. Chances are they won’t come back if you don’t have what they’re looking for at that very moment.

This doesn’t mean you should be filling your shelves until they topple over. A beautiful presentation that allows the product to breathe will generate more sales than overflowing product. Designate a space to keep your overstock and you’ll be all set.

Group Your Giftables

Now that you have your inventory up and running, step back and analyse your space. Try creating a feature table that regroups gift-oriented products. Grouping product will facilitate your client’s choice by offering combination suggestions and promoting extra purchases. Think of this method as “the silent salesperson”.

Choose a theme for your table or key holiday area. The Moroccanoil Holiday Tin Sets and Mini Box Set create the perfect gift-giving themed table. How about a New Year’s Eve Glamour theme? Bring together your favorite styling products to help your client get ready for the holiday party marathon to come.

A Little Holiday Goes a Long Way

Displays are meant to engage your client and speak to them on an emotional level. This doesn’t mean you need to pepper the holiday theme everywhere, though. Keep it where you’d like your client’s eye to go most and ensure it highlights your product instead of distracting from it. By keeping everything elegant and purposeful, you will please your customer’s eye and help them take care of their dreaded holiday shopping!

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