With everyone looking to YouTube, Instagram and Pinterest for holiday hair inspiration, you don’t want to get left behind! This is this perfect opportunity to showcase your favorite styles with a holiday look-book.
Your holiday look-book should consist of 4–5 images that will serve as your go-to styles for the season.
Creating a look-book has a few key purposes:
- To show current and potential clients that you are holiday-ready
- To inspire clients to book an appointment for their holiday parties
- To take the guess work out of it—you and your client will be on the same page
Post your look-book on your website and social media channels. Include a call to action, such as: “We’re ready for the holidays. Are you? Book your holiday hair appointment today!”
Don’t forget to advertise in the salon as well. You can print a small brochure for the waiting area, or display them on a TV or iPad. The more exposure, the better!
Once your holiday look-book is in action, why not host an event around it? This will be a welcome change from the usual “customer appreciation” event.
Take advantage of the various services in the salon to create a 360-degree party-ready experience. In addition to styling each client with their chosen look, you can include makeup touch-ups and nail inspiration.
Offer your guests special buys on products used at the event, or a gift with purchase. Remember that the main goal of a salon event is to increase sales!
Will you be trying out a holiday look-book this year? Let us know in the comments below.