There are close to 700,000 licensed stylists in the US, yet one of the most common complaints we hear from salon owners is how difficult it is to find talented, established stylists. Of course, there are many factors that come into play, like the trend towards chair and suite rentals. Whether you’re looking to rent out space or to hire staff, the quality of your team is the first pillar to a successful business.
Are today’s salon owners really keeping the ball in their court? Are they doing everything possible to attract talent and promote their business?
With social media becoming somewhat of a Band-Aid for salons and small business owners, many are missing the mark when it comes to transmitting a clear brand message. Ask yourself if you’re putting out the right information to attract both potential customers and new team members.
As we consistently stress, a website is not an option, but a necessity! It’s the online face of your brand where you can deliver key messages to potential candidates. A “careers” section on your website is a MUST!
It’s easy to forget that hiring someone is a two-way street. Instead of just advertising what you need, emphasize what you can offer. This is your opportunity to brag about your business and showcase your brand to the right candidate. Don’t be shy, there’s a lot of competition out there!
Include these in your website’s “Careers” section:
- Your mission statement
- Your brand philosophy
- Salon/spa specialties or service focuses
- Employee training programs and career paths
- Benefits and special perks
- Community involvement
- Images (team and work environment)
- Qualities you’re looking for in a team member
We know that finding the perfect fit can be a challenge. The stronger your brand message, the easier it will be to attract the right talent for your salon.