Did you know that the beauty industry creates 877 pounds of waste every single minute?
With Earth Day around the corner (April 22nd), it’s the perfect time to start looking at how we can minimize our impact on the environment and engage in more sustainable practices.
To point our salons and stylists in the right direction, Moroccanoil has recently kicked off a partnership with Green Circle Salons. GCS enables salons to send everyday by-products for innovative reuse and environment-friendly recycling.
Here are some of the benefits of joining forces:
Green Circle Salons offers a comprehensive recycling and repurposing program that ensures hair, foils, color tubes, plastics, papers, and excess hair color waste get diverted out of our landfills and waterways.
The GCS program is funded by the Environmental Stewardship Fee initiative, allowing salons to become more profitable. Through this initiative, an average size salon can generate between $5,000 – $10,000 in additional revenue per year!
In the face of an emerging green economy and a consumer demand for green products and services, GCS saves your salon time and money by offering a menu of approved, best in class green product and service suppliers. Salons can continue to reduce their environmental impact, increase operational efficiencies, enhance brand image, demonstrate leadership, and attract new clients.
Today more than ever, consumers prefer spending on responsible brands that support healthy communities. Green Circle Salons offers an online Green Salon Directory to help you get discovered by green-minded consumers in your neighborhood. Becoming a “green” salon will add value to your business by enhancing both the client and staff experience.
These are all around wins. Plus, becoming more green can also be a great selling point to help you attract like-minded talent.
The Moroccanoil Academy in New York turned green earlier this year, and we encourage you to follow suit! Have you implemented any green practices into your salon space? Let us know in the comments below!