This month, we’ve been focusing a lot on setting goals and planning for the year ahead.
When setting a plan for your business, think about how you can use specific holidays and seasons to your advantage. Whether you’re creating an enticing window display, changing the promotions on your feature table, or hosting a salon event, using timely themes will keep your business relevant and top of mind.
Valentine’s Day is around the corner. We know that January and February tend to be slower months for salons, so why not use this as an opportunity to attract some new referrals?
Instagram contests and giveaways are a great way to expose your salon to potential clients. Social media is all about connecting with people—it’s a natural place to get your followers involved in “tag a friend” contests.
Try posting a photo on Instagram that showcases a beautiful blowout or braid. Use a caption like: “Valentine’s Day Contest! Tag 2 friends for a chance to win a date night blowout.”
If just 10 followers participate, you’re reaching 20 new potential customers!
Running a contest like this is a quick, easy way to promote yourself. Not only are you engaging with your followers, you’re also advertising a service, featuring your work, and setting the stage for new business.
Feature image via Missy Sue.