Business Builders

Holiday Promotions That Work

October 23, 2019

As the holidays quickly approach, it’s important to stay ahead of the curve and plan out your promotional strategy. Last year, the most successful retailers kick-started their promotions on Black Friday, with continuous offers running through December (McKinsey).

Use these ideas, inspired by other retailers, to drive sales and sustain customer excitement throughout the holiday season.

Combination Deals

Brooklinen, a thriving bedding retailer, tested multiple deals and found that combining promotions had the biggest impact on customer spending (Shopify). Try offering a free gift with purchase in addition to a “spend more, save more” promotion. The extra incentive will create more value for clients, encouraging them to spend more. For example: Receive a free deluxe sample with any purchase plus earn a $50 gift card when you spend over $200.

Unlocking Collections

Another retailer opted to promote specific collections that they rotated throughout the season. In order to unlock the collection-specific deal, customers had to purchase at least $45 (Shopify). You can use the same model with already existing product collections (i.e. Volume, Hydration, Repair) or create your own (i.e. Party Essentials, Styling Secrets).

Social Shopping

74% of consumers rely on social networks to help with their purchasing decisions (ODM Group). This holiday season, use your social media channels to encourage more in-salon purchases. Increase your reach by partnering with local influencers to advertise your holiday offerings.

You can also organize social media contests throughout November and December to further engage your clients and followers. Designate a tablet in your salon for clients to follow you and participate in these contests.

The vast majority of shoppers still prefer to make purchases in physical stores rather than online, especially when assisted by an in-store expert. Your expertise, combined with competitive holiday offers, will undoubtedly boost your retail sales during this busy season.

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