As more and more clients seem to be glued to their phones, they are engaging less with their stylists. This isn’t surprising, since the average American adult spends more than 11 hours per day watching, reading, listening to, or simply interacting with media (Market Watch). Yes, 11 hours!
So what should you do when you’ve recommended a product and your client starts researching on their phone? You have 2 options: Take it PERSONALLY and get discouraged, or take it PROFESSIONALLY and join the conversation!
We can’t deny that our increasing reliance on technology has changed the way we shop. The majority of today’s consumers search online before making any purchase. In addition, 71% of surveyed shoppers said they use their mobile devices while shopping in stores (Retail Dive).
If the majority of consumers, including ourselves, are doing this, then why would it be any different in the salon?
The fact that your client is doing research doesn’t mean that they don’t trust you. They just want more information!
Instead of shying away from technology, embrace it! Take control of the conversation by directing your clients to websites you trust, for both reviews and additional education. Use tablets to feature product, tutorial videos, before and after images, and seasonal inspiration.
Above all else, we know that clients are looking for an authentic experience when they shop. The more of a complete, immersive experience you provide, the more successful you will be.
How have you adapted your retailing approach in the face of technology-driven shopping? Let us know in the comments below!