Business Builders

How to Create Your Complete Marketing Plan

July 30, 2019

Running your business as a salon owner or stylist can be challenging to say the least. It’s easy to get wrapped up in the everyday tasks and operations. While it’s essential to keep a pulse on the daily ins-and-outs, you also need to see the big picture. Do you ever take a step back and plan for the future?

Every successful business plans ahead. They set goals and then develop strategies to achieve them. Doing the same for your salon is actually much easier than you may think. Over the next few weeks, we’re going to break down a few simple steps to develop your own marketing plan. Investing a few hours of planning now will save you countless time, energy, and stress in the future.

We’ll soon head into fall and the busy Back-to-School season, so take advantage of any downtime you currently have to develop your plan.

First things first, you’ll need a calendar. You can use these monthly calendars to start mapping out your initiatives for the next six months. Depending on your planning style, you can plan 2-3 months at a time, or go for the full six.

The main idea is to choose a few key focuses and then plan actions around them. Key focuses should always be important events. For instance, high seasons (holidays, vacation, wedding) or new launches (products, services).

Once you’ve determined your key focus for a specific period of time, fill your calendar with activities to support it. Be sure to include activities that touch every aspect of your business, from promotions, to client events, to social media content. It’s important to take a complete, 360-degree approach.

In the example above, we used Back-to-School as our main focus. Our supporting activities include special promotions, a feature table, a staff incentive, an event, and of course, client communication (via email and Instagram). We’ve included a list of actions and ideas that you can add to your calendar here.

When everyone and everything in the salon is centered around the same goal, you’ll see positive results in bookings, retail sales, and teamwork!

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