Online reviews are a great way for potential clients to learn about the unique experience at your salon. Most consumers (91% to be exact!) read online reviews to form an opinion about a local business, and hair salons are among the most researched business types. But what exactly does this mean for your salon?
As we enter the New Year, it’s time to reflect on 2016 and learn from our actions. What has worked well? What didn’t work out at all? What did I do that can be improved? One thing that can always use improvement is your salon’s social media strategy. We know workloads won’t die down and clients won’t get less demanding, which is why we’ve created 3 resolutions that are realistic and easy to follow and keep!
Have you ever seen a social media post about #NationalDonutDay (June 3rd) or #NationalBestFriendsDay (June 8th)? Chances are you’ve heard about various promotions different brands are running, like offering free ice cream on #NationalIceCreamDay (July 24th). A lot of these holidays were even created by companies to drive awareness and sales of their products.