As with any business, salons and stylists experience high and low seasons. It’s essential to take advantage of the highs to help drive your business all year long. The holiday season is one of the few occasions where your clients are open to taking it up a notch, so why not show off and flaunt your creations?
Connecting with current and potential clients is one of the greatest things about social media. For current clients, your social media presence is an extension of the salon they love; for new clients, it might be their first impression of your salon. It's important to keep this in mind as you create and post content on your social channels.
Now that you’ve read about why you need online reviews and how to grow your review count, you’re well on your way to becoming an expert on the subject! The final step is figuring out how to respond to these reviews—specifically, how to deal with less-than-glowing reviews. We all know that not every guest will be 100 percent satisfied with every service. It’s perfectly okay to have a few bad reviews: it’s how you deal with them that counts.