It's 2018, and you really, truly need a website! Whether you're a salon owner or an independent stylist, having a website will help legitimize your business and take it to the next level. First things first—where to begin? If you don't have a website, or are looking to overhaul, here are some options to get you started.
It's been well established that any business, salons included, must be online in some shape or form. But what shape is right for you and your business? There are so many platforms available, which can prove to be intimidating when beginning to build your online presence. Where should you start?
As with any business, salons and stylists experience high and low seasons. It’s essential to take advantage of the highs to help drive your business all year long. The holiday season is one of the few occasions where your clients are open to taking it up a notch, so why not show off and flaunt your creations?
With so much focus on social media these days, a lot of salons seem to be forgetting about one crucial thing: their website!
You’ve spent hours creating the perfect color and your client is ecstatic with the end result! You excitedly snap a picture to post on social media. Later, you realize that your post has gotten very little love and you just can’t figure out why. It looked so perfect! What went wrong?