Valentine's Day is around the corner. We know that January and February tend to be slow months for salons, so why not use this as an opportunity to attract some new referrals?
As with any business, salons and stylists experience high and low seasons. It’s essential to take advantage of the highs to help drive your business all year long. The holiday season is one of the few occasions where your clients are open to taking it up a notch, so why not show off and flaunt your creations?
While most of the buzz about online marketing today is centered around social media, emails are actually the most effective method of communication. A study by Campaign Monitor shows that 66% of consumers prefer to interact with brands via email, compared to 23% who prefer social media.
Instagram is meant to be authentic and organic, but there is a fine line between authentic and personal. Other than creating separate personal and professional Instagram pages, how can you ensure that your content is resonating with your clientele?
As consumers increasingly turn to Instagram and Pinterest for hair inspo, it's important to keep your social pages fresh and current. But, don't forget about the in-salon experience! How are you inspiring your clients with new looks on a regular basis?