While most of the buzz about online marketing today is centered around social media, emails are actually the most effective method of communication. A study by Campaign Monitor shows that 66% of consumers prefer to interact with brands via email, compared to 23% who prefer social media.
When it comes to spring cleaning, we often think about decluttering our homes and closets. But what about your business—and more specifically—your online presence? Since your website is the online face of your brand, it's important to keep it up-to-date and relevant. If your website is still advertising holiday promotions, it's time for an overhaul!
Many of us place importance on the number of Instagram followers we have. It's often used as a measure of success–the more followers, the better! But in reality, the number of followers you have doesn't bring true value to your business. When it comes to your Instagram strategy, getting followers is only the first step.