You’ve spent hours creating the perfect color and your client is ecstatic with the end result! You excitedly snap a picture to post on social media. Later, you realize that your post has gotten very little love and you just can’t figure out why. It looked so perfect! What went wrong?
Valentine's Day is around the corner. We know that January and February tend to be slow months for salons, so why not use this as an opportunity to attract some new referrals?
As with any business, salons and stylists experience high and low seasons. It’s essential to take advantage of the highs to help drive your business all year long. The holiday season is one of the few occasions where your clients are open to taking it up a notch, so why not show off and flaunt your creations?
While most of the buzz about online marketing today is centered around social media, emails are actually the most effective method of communication. A study by Campaign Monitor shows that 66% of consumers prefer to interact with brands via email, compared to 23% who prefer social media.
Instagram is meant to be authentic and organic, but there is a fine line between authentic and personal. Other than creating separate personal and professional Instagram pages, how can you ensure that your content is resonating with your clientele?