When visiting any salon website, you'll typically find a page featuring their team and short bios of each staff member. Are these bios really necessary?
Your website's home page is likely the first impression you'll make on any prospective client. Most people will determine if a website is useful to them within a matter of seconds. So, how can you capture your customer's attention quickly?
Valentine's Day is around the corner. We know that January and February tend to be slow months for salons, so why not use this as an opportunity to attract some new referrals?
It's 2018, and you really, truly need a website! Whether you're a salon owner or an independent stylist, having a website will help legitimize your business and take it to the next level. First things first—where to begin? If you don't have a website, or are looking to overhaul, here are some options to get you started.
It's been well established that any business, salons included, must be online in some shape or form. But what shape is right for you and your business? There are so many platforms available, which can prove to be intimidating when beginning to build your online presence. Where should you start?