We're seeing a huge shift in how consumers research product—social media will soon surpass more traditional search engines (like Google). It's safe to say that many of your clients will be looking for holiday gift ideas on social media. Advertising your seasonal offerings on Facebook and Instagram is essential!
Instagram's reach continues to expand at a rapid pace, making it a valuable marketing resource for businesses. Are you using this tool strategically?
When visiting any salon website, you'll typically find a page featuring their team and short bios of each staff member. Are these bios really necessary?
Your website's home page is likely the first impression you'll make on any prospective client. Most people will determine if a website is useful to them within a matter of seconds. So, how can you capture your customer's attention quickly?
Valentine's Day is around the corner. We know that January and February tend to be slow months for salons, so why not use this as an opportunity to attract some new referrals?