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Tech Talk

Tech Talk

Why You Need a Salon Selfie Station

December 4, 2019

As with any business, salons and stylists experience high and low seasons. It’s essential to take advantage of the highs to help drive your business all year long. The holiday season is one of the few occasions where your clients are open to taking it up a notch, so why not show off and flaunt your creations?

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Tech Talk

The Best Way to Communicate with Clients

August 20, 2019

While most of the buzz about online marketing today is centered around social media, emails are actually the most effective method of communication. A study by Campaign Monitor shows that 66% of consumers prefer to interact with brands via email, compared to 23% who prefer social media.

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Tech Talk

Are You Using the Right Filters?

June 11, 2019

Instagram is meant to be authentic and organic, but there is a fine line between authentic and personal. Other than creating separate personal and professional Instagram pages, how can you ensure that your content is resonating with your clientele?

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Tech Talk

The New Portfolio

April 30, 2019

As consumers increasingly turn to Instagram and Pinterest for hair inspo, it's important to keep your social pages fresh and current. But, don't forget about the in-salon experience! How are you inspiring your clients with new looks on a regular basis?

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