Instagram is meant to be authentic and organic, but there is a fine line between authentic and personal. Other than creating separate personal and professional Instagram pages, how can you ensure that your content is resonating with your clientele?
When it comes to spring cleaning, we often think about decluttering our homes and closets. But what about your business—and more specifically—your online presence? Since your website is the online face of your brand, it's important to keep it up-to-date and relevant. If your website is still advertising holiday promotions, it's time for an overhaul!
Many of us place importance on the number of Instagram followers we have. It's often used as a measure of success–the more followers, the better! But in reality, the number of followers you have doesn't bring true value to your business. When it comes to your Instagram strategy, getting followers is only the first step.
We're seeing a huge shift in how consumers research product—social media will soon surpass more traditional search engines (like Google). It's safe to say that many of your clients will be looking for holiday gift ideas on social media. Advertising your seasonal offerings on Facebook and Instagram is essential!