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Tech Talk

Light It Right

August 15, 2017
Light It Right

You’ve spent hours creating the perfect color and your client is ecstatic with the end result! You excitedly snap a picture to post on social media. Later, you realize that your post has gotten very little love and you just can’t figure out why. It looked so perfect! What went wrong?

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Tech Talk

Do You Know Your Audience?

July 18, 2017
Do You Know Your Audience?

Connecting with current and potential clients is one of the greatest things about social media. For current clients, your social media presence is an extension of the salon they love; for new clients, it might be their first impression of your salon. It's important to keep this in mind as you create and post content on your social channels.

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Tech Talk

Negative Review? No Problem!

May 30, 2017

Now that you’ve read about why you need online reviews and how to grow your review count, you’re well on your way to becoming an expert on the subject! The final step is figuring out how to respond to these reviews—specifically, how to deal with less-than-glowing reviews. We all know that not every guest will be 100 percent satisfied with every service. It’s perfectly okay to have a few bad reviews: it’s how you deal with them that counts.

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