We're seeing a huge shift in how consumers research product—social media will soon surpass more traditional search engines (like Google). It's safe to say that many of your clients will be looking for holiday gift ideas on social media. Advertising your seasonal offerings on Facebook and Instagram is essential!
Whether you’re an Instagram whiz or this is your first foray into the platform, the phrase “Instagram Theme” is one you have probably heard. But what does it mean? And how can you incorporate one to strengthen your brand? Having a theme to your Instagram means you are sharing content in a way that flows together. The result? A consistent and recognizable aesthetic that can gain attention, engagement, and, strengthen your brand identity. PHEW, seems overwhelming. But it’s not! Being