Visiting salons over the years, I've always been surprised by a very common occurrence across North America. I think we can all agree that salons, for multiple reasons, are generally not the best retailers. But what is so shocking to me is that the products that do sell very well are nowhere to be found on the retail shelves!
Walking by neighborhood shops and department store windows, it’s clear that every retailer is putting their best foot forward to entice consumers and outshine their competitors. This is why I’m always surprised when I walk by a salon window and see the backs of chairs, a plant or a coffee stand. "Where is the product?" I think to myself. "They sure must sell a lot of chairs and coffee in that salon! I mean, they’re promoting them in the window!”